In a crisis, credible communication depends on verified facts and accountable decisions. ARCOM Canada connects analysis, response management and communication around the people affected.
In a crisis, credible communication depends on verified facts and accountable decisions. ARCOM Canada connects analysis, response management and communication around the people affected.
Establish the facts, acknowledge uncertainty and assess the actual exposure. We favour a response that serves the people concerned, is proportionate to the consequences and reflects what the organization can actually do.
A dated assessment separates confirmed facts, assumptions and outstanding checks.
Under pressure, preparation must translate into action. We clarify who decides, who acts and who speaks. Messages follow decisions and actions, while significant changes reach the right level of leadership.
A designated response lead, an approval process and a decision log.
Defending a reputation requires lawfully obtained information and honest messages. Access, communications and document use are governed by the engagement, agreed permissions and applicable obligations.
A confidentiality undertaking, limited access and approved versions before release.
Each stage produces a deliverable and calls for a decision. Detection connects preparation to activation; lessons learned update the risk map and future exercises. The cycle adapts to the facts and the engagement.
PREPARATION SHAPES THE RESPONSE. EXPERIENCE STRENGTHENS PREPARATION.
Prioritize scenarios that threaten people, operations and trust.
Risk and stakeholder map with priority scenarios.
Leadership selects the scenarios to prepare for and names an owner for each.
Give each role the means to act and a clearly defined authority.
Crisis plan: roles, contact directory, thresholds and initial actions.
Leadership approves decision authority, resources and activation conditions.
Put the response arrangements to the test before a real event.
Exercise report with gaps, owners and dated corrective actions.
Leadership prioritizes corrective actions; the response lead incorporates them into the plan.
Distinguish a signal to monitor from a situation requiring activation.
Alert brief: confirmed facts, unknowns, impacts and proposed escalation level.
The designated decision-maker continues monitoring, requests verification or authorizes activation.
Establish shared direction and address immediate priorities.
Initial situation report: facts, impacts, priorities, owners and deadlines.
Leadership sets the mobilization level and confirms the decisions delegated to the response lead.
Reach the right people with messages aligned with action.
Approved messages, notification sequence and update schedule.
The authorized approver confirms who speaks, to whom, through which channel and when.
Measure actual developments and decide whether the response must change.
Monitoring dashboard: indicators, gaps, corrective measures and open questions.
The response lead recommends maintaining, strengthening or scaling back the response; leadership decides.
Organize recovery and turn response gaps into better preparation.
Improvement plan: actions, owners, deadlines and verification of corrections.
Leadership approves the end of the crisis arrangements, then restarts the updated risk mapping cycle.
An adaptable framework: depending on the event, several steps may run in parallel or be revisited.
Train your responseTell us briefly about your situation. Together, we can identify the next step.
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