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Communicating through a crisis

Prepare communication connected to verified facts, decisions taken and the concerns of those affected.

01 / LEARNING OBJECTIVES

SKILLS TO PUT
INTO PRACTICE.

  • 01Identify which audiences need information first.
  • 02Draft a clear, considered initial statement.
  • 03Organize approvals and subsequent updates.
02 / PROGRAMME
  • Audience expectations and available information.
  • Key messages, questions and answers, and channels.
  • Coordination across employees, media and digital platforms.
03 / PRACTICAL EXERCISE

TURN KNOWLEDGE
INTO REFLEX.

Using a shared scenario, participants draft an initial statement and an employee update. A debrief examines their consistency.

WHAT YOU TAKE AWAY

Developed messages and a preparation method that can be applied to your context.

CONTINUE LEARNINGSpokesperson media trainingWorking in a crisis team
LET’S TAKE THE FIRST STEP

YOUR NEXT DECISION
DESERVES A CLEAR PERSPECTIVE.

Tell us briefly about your situation. Together, we can identify the next step.

Discuss your situation
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